Southwest Airlines is making a major change to its seating model, bidding farewell to its long-standing open seating policy and introducing assigned seats, including premium seats with extra legroom. Here’s what this shift means for business travelers, travel bookers, and why it’s a significant move for Southwest.

A Major Shift in Southwest’s Model

For over five decades, Southwest’s open seating policy has been a defining feature. Passengers have relied on checking in exactly 24 hours before departure to secure a good boarding position or purchased EarlyBird Check-In (which AmTrav offers!) to improve their chances. While this method appealed to leisure travelers, it often posed challenges for business travelers, who had to balance work commitments with the need to secure a good seat.

Starting next year, Southwest will introduce assigned seating, including a new tier of extra legroom seats. This change means business travelers can now book their preferred seat in advance, reducing the hassle of early check-ins and adding predictability and comfort to the booking experience.

Why the Change?

Southwest’s decision is grounded in thorough research and customer feedback. The airline discovered that the open seating model was a top reason customers chose competitors over Southwest, and around 80% of its passengers expressed a preference for assigned seating. This move isn’t just about staying competitive; it’s a response to what Southwest’s customers have been asking for.

Benefits for Business Travelers and Travel Bookers

Comfort and efficiency are crucial for business travelers. Here’s how Southwest’s new seating model will add value:

  • Extra Legroom: With more space, travelers can work or relax comfortably, which is especially helpful on business trips.

  • Predictable Seating: Assigned seating reduces the stress of the boarding process, as travelers can now choose their preferred seat in advance, ensuring they have the space to work or rest.

  • Cost Savings and Flexibility: Southwest’s policy update makes the airline a more attractive choice for travelers who previously opted for competitors. This expanded flexibility means more travel options and potential savings when Southwest offers the best fares.

Why This Matters for Southwest

This change signals a significant pivot for Southwest. Known for its simple, no-frills approach, the airline is adapting to a shifting market. The addition of premium options positions Southwest to attract more high-value business travelers who might have previously chosen other carriers for the sake of comfort.

This shift also reflects Southwest’s response to investor pressure to boost profitability and market performance. Offering premium seating addresses these goals, helping Southwest appeal to business travelers while increasing revenue.

Looking Ahead

Southwest plans to share more details at an upcoming investor event, so stay tuned for updates. Business travelers can look forward to a more predictable, comfortable flying experience with these changes.

At AmTrav, we’re excited about these enhancements and what they mean for our clients. We offer Southwest’s best technology with the same lowest fares as Southwest.com and top seat selection for every trip. As always, we’re here to help you navigate these updates. If you have any questions, reach out to your Relationship Manager.

About AmTrav

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Frequently Asked Questions

To find the confirmation number for flight credits linked to your Rapid Rewards account, log in and select “My Account” on desktop or scroll to “My Travel Funds” on mobile or the Southwest app. Choose “Payment” to view any flight credits associated with your account.

For flight credits not linked to a Rapid Rewards account, check your email inbox for messages from southwestairlines@ifly.southwest.com. Look for emails indicating a changed or canceled reservation, and check the “Payment” section in the body of the email. The confirmation number for any flight credit will be in the subject line and highlighted in green in the email body.

Yes, same-day standby is free of airline charges. Customers are no longer required to pay any fare difference. However, government taxes and fees may apply but will be refunded.

Note: some managed business travelers will be directed to see a Southwest Agent at the gate to list for standby.

You may need assistance from a Customer Service Agent to be added to the same-day standby list for several reasons, such as:

  • You are trying to join the standby list within 30 minutes of your desired flight’s departure time.
  • Your itinerary change could involve additional or refunded taxes and fees
  • You are traveling internationally.
  • The itinerary change would result in a different connecting city than your original booking.
  • You are attempting to join the standby list at a connecting city.
  • You are trying to list for a flight later than your original one.
  • Please note that group bookings and Unaccompanied Minors are not eligible for same-day standby.